Dear travel partner,
today, the majority of the world’s population resides in cities as opposed to rural areas. Current trends suggest that by 2050, two thirds of the human population will live in urban settings. One logical effect of this trend towards city living may be that more people than ever before will be longing for nature.
This presents a great opportunity for tourism in Austria. Austria’s natural habitats provide an amazing counter pole to the global urbanization movement, especially because these vacation areas are generally close to cities and easily accessible. In collaboration with our partners, we have selected special travel experiences for atb_experience, which should not only satisfy people’s desires for experiences in an intact natural world, but also for experiences that are beneficial for one’s health and wellbeing, which more and more people will be looking to pursue on vacation.
Experience the wonders of relaxation amidst Austria’s beautiful natural scenery in terms of alpine wellness or wildlife viewings, glacier treks or canoe trips on the longest wild river in the Alps. Your Austrian hosts have thought long and hard about how to make your stay as comfortable as possible.
We hope you will enjoy the chance to network, explore and encounter a wide variety of experiences that will spark your imagination to create and develop new travel programs by the time you leave Austria.
Petra Stolba, CEO
Austrian National Tourist Office