With a spotlight on “Nature Reloaded”, ANTO’s strategic marketing theme for the next two years, the second atb_experience (austrian travel business_experience) took place from June 28 to 30, 2015 at Kals am Großglockner. With its special emphasis on international networking activities, product experience and new stimuli for product development, the event plays an important role in generating new business. Following a three-day program with countless opportunities for conversations, discussions and dialogs in and around the National Park Hohe Tauern, the international guests continued their journey to the federal provinces for an in-depth “best of_experiences” exploration.